Buying A Car In Lagos Nigeria | Do You Let Status Symbol Influence You?

Buying car in Lagos Nigeria "With cars, you wear your status on the road. Everyone knows which ones are the most expensive. Brand marking is clear. Whenever I drive my Lexus RX-350 in Nigeria, I was constantly reminded of what vehicle I was driving, because the emblem on the hood was staring right at me, as well as several L logos throughout the interior. With clothing, you can buy cheap knockoffs and still look presentable. There is no hiding a brand while driving a car. Removing the trunk-mounted badge doesn't fool anyone." Said, Nelson, a Product Marketer

Lexus ES 350 2007 Owner's Positive Feedback In Lagos

A friend of mine recently learned a thing about rolling status symbols when he purchased a Lexus ES 350 in Lagos. He was previously driving a Corolla and spends a lot of time on the road. He was looking for something roomier and more comfortable. He bought the 2007 ES used and got a great deal; spending about as much as one would for a new, well-equipped Toyota Camry. He drove the new car to work and immediately got many comments from co-workers like, "Nice car, you must be doing well." His colleagues inquired about his increase in status and remarked on his assumed financial situation. He told me he felt very uncomfortable with everyone's comments and didn't expect those reactions.

Buying Expensive Car To Project An Image

Of course, many people buy expensive cars (even if they can't afford the long-term maintenance of it) just to show-off or project an image of wealth or importance. Those people would probably welcome the comments my friend received. However, not all wealthy people prefer driving expensive cars. For Rudolf Dickson, founder of Brass Gold Autos, he preferred practical over showy. He commented on his choice of vehicle: "Why do I drive a Tundra truck is for the benefit of being able to haul auto parts which are needed at my auto shop.

The Hybrid Image - Buying A Car For Message Or Image

Besides buying a car for status, now people buy cars for the image or message it makes. Take the Toyota Prius, for example. It has become a rolling bumper sticker for the environmental movement. Driving one makes a strong statement, proving the owner practices what they preach. In a recent Motoring Nigeria article Prius owners said they liked the fact that they drive a car that is known as a hybrid rather than buying, for example, a Ford Escape with a small hybrid logo. They like that it is obvious and clear. It seems others agree since sales of the Prius are up almost 70 percent so far this year. At a time when conscious environmentalism has become cool and politically correct--and high fuel economy desirable—a hybrid vehicle serves as a symbol of commitment to saving fuel and preserving the environment.

Perception Of Status In Buying Cars In Lagos

As learned from different persons automotive personality experiment, whether you buy a car for status, fashion, comfort, or the environment, you are what you drive. For me, it's nice to drive various test vehicles that I wouldn't normally have the opportunity to, but I still enjoy getting back into my own cars. They are more a reflection of me. I don't need to be showy, bold, or flashy. I opt for safe, reliable, affordable and fuel-efficient. Of course, there are cars on my list that I would like to own someday, but in the meantime, I'll enjoy taking on these temporary personalities. In other words, your perception of status is related to how you feel about yourself. Status is not distinguished by a thing.


So, what does your car say about your personality? Is that the image you want to convey? Or does image not matter to you?

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